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Before anyone has any interest in replicating this - keep in mind that:

Trust is earned. Credibility is built.

Go long - don't create fake social proofs and ruin your own reputation. I can say with assurance that nobody in this thread will buy anything from OneTravel or their founders again.

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Counterpoint: I had never heard of OneTravel and now in a little while I will have forgotten about this incident, but the name recognition will still exist for me, and therefore I'm more likely to trust them.

I don't think this lines up with memory research. It's true that people commonly make source monitoring errors, but generally feeling negative affect toward something enhances memory. People might forget the specific company, but I doubt they would feel more trust toward travel companies in general.

https://en.m.wikipedia.org/wiki/Source-monitoring_error

https://www.apa.org/science/about/psa/2011/10/positive-negat...

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