I don't think anyone wants to read it for its own sake though, rather its something that's been shared and in that context its annoying. Not to mention people aren't exactly interested in subscribing to countless content outlets.
3 different people suggested this story to me (originally from Detroit area, and have had family in Russia for a spell). I'm not subscribing to the whole site for this one story. If I could have paid, say, 15-30c to get it, I would have done so.