Cake is one of the photo-oriented social media sites that popped up on my radar during the G+. Chris MacAskill, Cake's CEO, made himself available for an AMA during the sunset period (the AMA itself seems to have escaped IA archival, though it's memorialised at Reddit: https://old.reddit.com/r/plexodus/comments/9tdmoz/hello_my_n...).

I have to say that the site and its features really suit the spirit and message of this Mavericks reminiscence.