>We removed everything that doesn't add to a simple experience; making it ultra-slim, pure and compatible with your other gadgets.

>The menu and remote has been replaced with the Iron Cast App, where your can create profiles and settings for any mood and atmosphere. You can choose between our carefully constructed profiles or simply create your own.

These two things seem at odds, the first thing everyone does is shovel in their own app.

It's also hard to consider dumb when it requires a smartphone to even use.