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To be fair, competition and investors tend to pressure corporations to place profit above any other values - the only way to maintain those values is to be forced by an external, 'arbitrary' force, like the law, or eccentric owner unconcerned with pure profit.

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An external, accountable force like the law can work but not a truly arbitrary one like heirs not subject to any constraints.

But they are subject to constraints! They're subject to the law (ideally, anyway...), so the two options aren't in opposition. So yes, it can't work reliably, but still better than the pure profit motive, which is guaranteed to forsake any other values.

Do you know any projects that try to solve this problem?

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