I made the title that because it was the part of the article I was most interested in.

I changed the title to "Apple won't bid on 'South Park' streaming rights fearing controversy and China" in order to better reflect that Apple doesn't want to hurt its brand with controversial programming, as you mentioned. I would rather make the title "Apple won't bid on 'South Park' streaming rights fearing controversial programming that could hurt its brand and China," but that doesn't fit withing HN's length limit.

Edit: Apple has a history in cooperating with China's censorship, so it's not much of a stretch. If so, Apple wouldn't say that's the reason they didn't bid, for obvious reasons.

Edit: I know that South Park's controversial/adult nature could be a factor in their decision. It says that in the article, and it's why I decided to change the title to include that.

Edit: Alright, I suppose I am in the wrong here. I'll change the title to more closely match the original article.