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I honestly don't think the general public cares enough for reputational effects to be particularly important.

Can you think of an incident, however heinous, that materially impacted a company's bottom line?

The Ashley Madison Breach comes to mind. If the core demographic cares about not wanting their data on the platform to get out, they will vote with their feet. That said, I think this example is not the norm, and most people probably won't care for most applications. https://en.wikipedia.org/wiki/Ashley_Madison_data_breach

I mean wasn't it also revealed that an overwhelming amount of people on the site were male in the same breach? Id guess that would be a motivating factor more than the privacy

If the general public doesn't care, are the damages really significant?

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