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Waste of money imho. But i guess if higher ed is strictly a business...

It's a business in that in the long run revenue has to exceed expenses, and if it doesn't, eventually the institution will cease to exist.

I agree with you that most of these schemes are wastes of money, but spending money on recruiting itself is a required part of operating a higher education institution.

It's a business in that in the long run revenue has to exceed expenses, and if it doesn't, eventually the institution will cease to exist.

Or it needs to be subsidised by another source of money (tax, benefactors, patents, research, sports, etc) if the benefit to society makes it worth keeping around even if it runs at a loss.

Those are all business revenues acquired by the government affairs department, the alumni affairs department, the intellectual property legal group, the provost for research, the athletics department, etc.

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