Optimizely is too expensive so we made a free alternative
trygradient.com
trygradient.com
Something that provides a free alternative to stuff like Optimizely, VWO, Adobe Target, etc could get a pretty large audience, and bring in a ton of users/companies who otherwise wouldn't be able to afford to do this sort of testing at all.
...
Though a decent open source, self hosted solution could work even better.