Blizzard creates art/items/events specifically catering to LGBTQ, with the concept that in modern western countries this is not a controversial stance but the only decent stance.
Then, at an event, a tournament winner is given a chance to speak and calls for democracy and freedom in Hong Kong.
Blizzard's response to this is ban him, take his prize away, ban the tournament casters for some reason (who did nothing at all, AFAIK).
The takeaway people get from these actions is "Blizzard projects the image that they care about social issues, but in reality they will shut you down hard if those issues cost them a penny."