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Not trying to be glib, but it makes money for twitter. Trump has been absolutely amazing for Twitter as a business.

I see this assertion thrown around a lot, but is there any evidence of that or is it just one of those "obvious" things?

Yes, not enraging millions of people will tend to help a company's bottom line.

No, the engagement from the outrage drives revenue.

Fear and outrage is a major component of driving traffic to news itself, no?

Senior Twitter PM told me.