There is the narrating self and the experiencing self. The narrating self makes up stories from the information that the experiencing self feeds to it. The important thing being that the experiencing self cannot judge, it just... experiences. Takes in every bit of sensory information and let’s the narrating self make up the story it thinks matches the experience one goes through.

Now, imagine the sensory overload you get when stuck on YouTube, showing those reviews, unboxing videos, whatever to you - or more precisely, to your experiencing self. At some point your narrating self will make up the story and then you end up paying 15k for camera equipment... of course, it’s your choice, right?

EDIT: https://medium.theuxblog.com/the-peak-end-rule-ff7246115248