> In Zurich, you can rent a whole flat (50+ square meters) for something between 2500-4000 CHF > In Switzerland a Software Developer can easily earn over 100,000 CHF (1 CHF is around 1 USD)

So... A little bit cheaper apartment combined with a salary that is half or third (from what I read, I don't live there) of what you can get in Bay Area. WTF is this article trying to say?

Edit: And of course, not to even mention that living in $8000 apartment on $200 000 salary is much better than living in $4000 apartment on $100 000 salary.