But what if I want to search knitting to find out how to knit, not to revel in quirk culture?

The "authentic" people are on Youtube and Reddit and Medium and publishing on Twitter and closed Facebook groups. And yet, some of those people sometimes want to make a living on their passion. I would be willing to bet most people on the web in the 90s would have as well, if they could have.

There is more hobby and enthusiast content on the web now than there ever has been, with more depth, greater quality and dimensionality than the 90's web could ever have hoped to offer, as well as far more opportunities for interaction between people. I think that's a fair trade for nostalgia and "quirk."

(Edited for less snark and more clarity since it seems this comment is getting sniped.)