>>> Two years of development had been done that hadn’t made it to market
That seems fairly hard to do ... it sounds more like abandoning one product to pivot to another that never made it?
That seems fairly hard to do ... it sounds more like abandoning one product to pivot to another that never made it?
Even though we were growing quickly, the data showed that we'd landed on a local maxima with the original product. Our churn rate was around 3%/mth and the vast majority of churn was "because we don't have a project in QA". We felt we could address that with a different offering (you'd call it a pivot). That pivot failed to deliver a product that resonated the way the original did.
Fortunately, we hadn't shut down the original product (which was still growing), and so the mistake was not fatal.