This author is getting ratioed in the extreme on Twitter, and for good reason. Look, we all know that startups carry an inherent risk, and in a lot of cases, game-changing ideas look terrible at first. It takes a certain amount of chutzpah to take this path, and failure is the default outcome when you do.
With all of that said, there is LIGHTYEARS of difference between failure and fraud. 99% of startups that fail fail because they run out of money or don't find product-market fit; they don't fail because they outright lie, repeatedly, to customers, regulators, investors, and partners.