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> It is a huge market, almost every single one of my colleagues uses the built in MacBook note taking app on a daily basis (as do I).

What makes this a "huge market" for a Markdown app if everyone uses the not Markdown based note taking app shipping with macOS? I would guess that dedicated Markdown based editors is mostly a niche market, even if it seems to be common in the tech bubble.

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I meant a note taking application in general is a huge market, I should have been more clear. Think about the amount of non-tech users that still take plenty of notes with a pen and paper (my parents for example), but in their case (and mine) the notes app on Windows/macOS or pen/paper is sufficient enough.

I would assume that the use for a Markdown based (developer focused, as it seems from their landing page) editor such as this one would have a more niche market. Without conducting market research into the topic myself, I would say that his success with this product would serve as a pretty optimistic point that there is a need and use for a product like this.

Ah yea, makes sense now. Thanks for the clarification!

I think the point was that the market is so huge that snagging a small part of it via a niche offering might plausibly lead to a successful business.

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