That's absurdly optimistic. We've seen how much people care about being spied on and having all their data collected indiscriminately in the course of the Snowden leaks.
A large amount of the population does not use the internet the way you do. I don't have the exact numbers, but by figure of speech I would dare to say that 80% of the population do not care about data collection or being spied upon as long as they get what they want.
I disagree with that characterization of "the population". Internet use is mandatory, as government, banking and corporate services use more and more online-only application or submission processes. Lowers costs by eliminating paper, increasing speed and reducing the call center and paper processing jobs. For many thingsb the only choice is online forms, email and online display (anyone used bankbooks recently?)