This is the most frightening thing for me... by far: the concept that I no longer have control of the destiny of my own shit. Mine. Stuff I created.
I understand the concept of how cloud storage works: "hey, we'll look after it for you, back it up and stuff, and all you need to do it pay us a small monthly fee".
Makes sense.
But add to that fact that if you stop paying they'll keep you from your stuff. Also if they don't like you for practically any reason they'll keep you from your stuff. Or if they suffer a huge data loss they'll claim that the T's and C's protect them and they'll still keep you from your stuff.
What the hell are we sleep-walking into here?
Caveat: I'm a tech. I have a local copy, a local backup (that I rotate on an ad-hoc basis with the other HD at my mum and dads house) and an offsite cloud-backup (using Sync) so I'm covered but this stuff isn't aimed at me, it's aimed at my mum and my non-tech friends who just think "hey, it's <mega-corp>. They've got thousands of people and loads of equipment and they know what they're doing!"
They sure do!