I'd agree with the article that it gets misused (a lot) as some kind of checklist that, if you apply, you can have a "secure" application.
Ironically OWASP has several other great projects that are designed to provide methodologies to improve application security like ASVS https://www.owasp.org/index.php/Category:OWASP_Application_S... and at a more organizational level, OWASP SAMM https://owaspsamm.org/ .
Where I do feel some frustration with this article is where , to me, it feels like it's suggesting that "shift left security" (the idea that security activities should take place earlier in the development lifecycle) is any any way a new concept.
The idea of doing more application security work early in the development process has been around at least 20 years and probably more.
Instead of having new buzzwords for it, to try and make it more attractive, I'd be much more interested in a study of why after all this time it's still not uncommon to see a first security touchpoint for a project be a penetration test done 2 weeks before go-live.