Nokia has very little presence here in North America for reasons I haven't been able to fathom.
I don't think it's unreasonable to say that most people in the UK will have have owned a Nokia at some point in the last 10-15 years. The brand really is that common. It's the cheap first phone you get, or a fast replacement if your smartphone dies and you still have a contract to uphold, or the phones parents buy their kids 'for emergencies'.