The site is for specifically for touring artists and their management/booking agents/record labels. I can't imagine someone outside of the industry being referred to it, as it's a very specific niche... would it be wrong to assume that 99% of people visiting the site already know what it is? Even with that said, the limitations on the front page should force you down a path that tells you what it is. 4 seconds after the page loads a tip appears saying "What is RELA?" And there's a video tutorial link in the bottom left... with facebook and twitter links at the bottom right (which are pretty much the only things on the page)... all of which explain what it is. I was thinking anyone visiting for the first time would be nearly forced to at least check out one of those things. I mean... they're visiting it for a reason - probably not just some random skim through like people here at HN would do.