Why am I required to pay for both text *and* data. Is it a scam?
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Dr Nigel Bannister is correct to say that SMS costs more than using Hubble Space Telescope!I reckon his calculations are ballpark as they echo my own similar experience when as far back as 1999 I did a rough comparison between the costs[1] of local SMS messages and that of NASA receiving messages from its Voyager spacecraft billions of kilometers away.
My calculations show that on a byte-for-byte basis it cost kids several orders of magnitude more money to send [to text] a single character across a schoolroom than it does for NASA to receive the same message from its Voyager spacecraft as they approach the heliosheath--that boundary where edge of the solar system gives way to deep space some fourteen billion kilometers from earth.
The SMS service was originally devised as a quick and dirty maintenance channel for field use by technical staff to adjust and maintain mobile telephone networks--not for general use by subscribers. Well, that was until the telcos realised they were sitting on a goldmine and they could ACTUALLY sell the SMS service to subscribers. Moreover, this twee, almost-unacceptable, almost-unusable and awkward communications system with its strange and kluged way of keying in messages, was extremely easy to sell to a remarkably gullible and unquestioning public who lapped SMS up no matter what outrageous and extortionate price the telcos charged. For the telcos, SMS was the telecommunications equivalent of heroin, the public, world wide, became addicted overnight.
Had SMS been initially planned as a consumer service then it would have been much more extensive than it now is. The telcos just couldn't believe their luck: for almost negligible establishment costs they've made billions. And, on a dollar-for-effort basis, they've made even more money than Bill Gates and Microsoft.
Moreover, the world's telcos are all very aware of the SMS goldmine they're sitting on. Thus, they're forever engaged in seemingly competitive SMS price wars which, in reality, just oscillate or nibble around an artificial and outrageously high price. No telco is wiling to enter into true price completion in the SMS arena, and no telco wants the secret SMS oligopoly to be exposed. The stakes are enormous.
The tragedy of SMS is that governments, regulators and consumer advocates let these miserable telecommunications carpetbaggers get away with such huge exploitation, it was on such a grand scale. In the broader sense, SMS pricing--which ought to have been included in the base subscriber price with no charge for messages (as the bandwidth is so negligible)--can be seen as another consumer casualty in the worldwide headlong rush that was telecommunications deregulation. Matters, too, were made worse when governments also divested themselves of their telecommunications regulators and engineers, as governments no longer had easy access to professional and independent technical advice (they would have picked up the SMS scam then referred it on for the drafting of appropriate lemon laws and consumer protection legislation).
SMS and its pricing is truly an amazing phenomena. One day when we eventually realise the huge extent to which the consumer has been deceived and conned over SMS, it will go down in history as a quintessential example of what happens when the synergies of corporate greed, marketing propaganda and deception, consumer gullibility and the new and strange addiction of SMS messaging come together. It's what happens when all involved are blinded and mesmerised by technology's new and pretty baubles bangles and beads. With SMS, it is as if the Pied Piper had really come this time.
What is urgently needed now is to expose this SMS pricing sham once and for all. I call on whistleblowers, insiders and those of us who still posses a modicum of rationality and who understand the issues, to leak and expose true and quantifiable figures (not guesstimates) about SMS installation and running costs and the extent to which the public has been deceived and extorted over the years. This information can then be used to force regulators and legislators to act.
[1] At the time, my reason for the calculation was in response to my then unit manager who suggested we use SMS to replace regular telephone conversations. Responding I'd said that SMS is, at best, a clumsy, slow and an inefficient means of communication but he remained insistent but he then dropped the idea when the costs of SMS were compared to that of Voyager's communications.)
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posted on "SMS costs more than using the Hubble Space Telescope", The Register http://forums.theregister.co.uk/forum/1/2008/05/14/txts_r_v_...The $5k number is from a WSJ article. http://online.wsj.com/article/SB1000142405297020468320457435...
"Charlie Munger: And maybe the cereal makers by and large have learned to be less crazy about fighting for market share—because if you get even one person who's hell-bent on gaining market share.... For example, if I were Kellogg and I decided that I had to have 60% of the market, I think I could take most of the profit out of cereals. I'd ruin Kellogg in the process. But I think I could do it.
In some businesses, the participants behave like a demented Kellogg. In other businesses, they don't. Unfortunately, I do not have a perfect model for predicting how that's going to happen.
For example, if you look around at bottler markets, you'll find many markets where bottlers of Pepsi and Coke both make a lot of money and many others where they destroy most of the profitability of the two franchises. That must get down to the peculiarities of individual adjustment to market capitalism. I think you'd have to know the people involved to fully understand what was happening."
Munger uses a technical form of the word "demented" here: companies are "demented" if they don't collude on price.
By the way, text messages are very cheap for carriers. They are sent on a control channel which is also used to establish and hold calls. This channel has to be kept free at all times anyway so the carriers can’t use it for anything else. Text messages are moreover very patient. If the control channel is not available they will just wait.
As an aside, one of the big three Canadian operators just announced text messages not covered by a plan will soon cost 20 cents. They charge for both incoming and outgoing.
Charge for outgoing. Leave it at that - otherwise it's a mess.
Why should i have to pay for a message I can't reject? That's silly.
The CRTC should be hit up on that one.
As for the CRTC, well, good luck to all of us.
It's really amazing how quickly and firmly "Our bill this month is how much because of unexpected overage charges?!" has been planted in American cultural canon.
[I live in the UK so SMS messages are free to receive and the number I send per month is well within the limits of my plan]
It might cost a billionth of a cent for a network to handle an SMS, but that's largely irrelevant. If you're running late to meet a friend, ten cents to send a message of apology is a stone cold bargain. If you're a hypersocial teenager, $10 a month is a small price to stay in constant contact with everyone you know. Rates charged for SMS aren't set relative to their cost, but relative to the price of a voice minute - for a short message it is invariably cheaper to text rather than talk, which seems more than fair to most customers.
There's a whole class of high-margin products - SMS, soda, razor blades - that people regard as overpriced when it's pointed out to them, but buy anyway. You could call that a scam, but I just see it as an artifact of the complexities and contradictions of how we think about price and value.
All too often I see startups charging what they think is fair rather than what their target customers are willing to pay. From the perspective of a geek who likes tinkering with technology, any price is too much for something you could hack together in a couple of hours. The average end-user neither knows nor cares whether a piece of software was a trivial bit of scripting or an epic production of Duke Nukem Forever proportions. Their sense of value is calibrated completely differently, based on what they are used to paying for products and services. In many industries, the worst possible mistake is to charge too little. The value of your work bears no correlation to the effort or technical sophistication that went into it. The multi-billion dollar value of SMS is proof positive of that.
For SMS in particular, the only way they get away with charging so much is consumers don't have much choice in the matter, as all the major US carriers charge for SMS, and the cost is minimal to them for the reasons described in the link. Their justification for doing so then seems to fall on the less legitimate side of the scale. For Coke, since their value is based in some part on their recipe, you could argue their justification for their margins is, at least in part, due to the exclusivity and superiority of the product, rather simply relying on collusion or being a member of an oligopoly.
This isn't to say that companies shouldn't charge whatever the market will pay, but charging high margins for the wrong reasons hurts the brand's image, erodes customer loyalty, and most importantly means they probably aren't innovating -- leading to more problems down the road. Apple's strategy vs. Microsoft's, $17 CD sales vs. $1 digital downloads, and iphone users lamenting being stuck on ATT (and possibly now switching to verizon) are all examples of this having an effect.
That said, I doubt any startups are capable of or willing to rely on illegitimate methods to maintain high margins, I just wanted to argue that there can be negative consequences for existing companies who choose to do so without legitimate justification.
The problem will stay there as long as a contender on the market won't try to make a move and give them for free, then the rest will follow to remain competitive. In france I think the standard is (finally) to free and unlimited SMS since a couple of years. I think it's the result of the convergence of internet and old-school telephone, the masses start to realize they can send emails on their telephones with pictures and everything for free when they have to pay for a shorter SMS.
Here in Japan, text IS data -- SMS messages are just e-mail and every phone has a user-defined e-mail address, except for some cheapo phones that just have randomly generated strings.
Data is charged by the packet, with different tiers of pricing; for example, my plan charges by the packet up to a maximum level, at which point I can use everything for that maximum charge, which is around 60-70 USD depending on the exchange rate.
It's definitely a better deal than other countries seem to be getting...
Prices for text messages are well known and there are plenty alternatives available. I’m quite happy that those who frequently write text messages subsidize me. (Competition between carriers is relatively brutal – at least in Germany – so I’m pretty sure that I’m not overcharged.)
Were SMS to use email I would see a pretty clear net neutrality problem (still no scam) but if you are using GSM, text messages are technologically very much unlike email.
Maybe in Germany, but not in America. We're calling it a scam because we think it is an example of price-fixing, which is anti-competitive, anti-free market behavior. (http://www.justice.gov/atr/public/guidelines/211578.htm)
SMS is basically a hack which lets us transmit non-control data over the GSM control-channel, normally used top setup calls, channels and specific time-frames required for calling to work.
This means that SMS has second priority and is treated as a when-available transport.
In conclusion SMS is different and charging differently for it follows naturally.
I never knew that about SMS, though... thanks for enlightening me. If it is that different, and not just raw data, then I guess it does make sense to charge differently.
E-mail is not quite legacy. What would you suppose could replace it?
Email just doesn’t fit a usecase for my friends for the most part (and I’m talking as a 30-something, not a teenager). For short messages there’s a txt, for short broadcast and medium messages there’s Facebook and for long messages generally you ring. There’s obviously still a use for email in the workplace, but it’s confined to there.
http://communities-dominate.blogs.com/brands/2010/03/faster-...
tl;dr SMS is $100 billion business, is hugely popular and still growing.
However, I was travelling in a Latin American country recently and was talking to one fellow who worked for the government who had been given a Blackberry Storm (it was the only smartphone I had seen there). I asked him about his data plan; he said he got 5MB a month that he basically just used for texting, e-mailing, and checking Facebook. Apparently this was some kind of combined plan, or he was mistaken one.
There's the blackberry plan on top of that (going away soon when my new iPhone arrives, yay) - but htat doesn't change SMS or Calling preferences - just adds unlimited data and the usual blackberry services.
Teh reason SMS & Data are different, historically, is because they are different. SMS was a way to cram a message in a single GSM packet. Very low-cost for the network to send. This was prior to data plans being available. No sustained network protocol for the end user -that's why there's a small character limit - it had to fit in a single packet. Providers globally reap huge profits on SMS, because actually sending SMS cost them nothing additional.
Data, OTOH, ends up costing them actual real bandwidth and resources
"Meet at Joe's at six." "Ok"
Value is not the same thing as cost. The cost to carriers is low, but the value to consumers is high.
if you monopolized the worlds supply of air, you can't claim to provide value after charging people to breath.
And you can reach about anyone with a cell phone with SMS. Most people to not read all their email on the go.
I'm sure many people consider text messaging overpriced, but there's an easy solution: stop paying for it and disable it on your phone. It's simple economics: the price is set by what people are willing to pay.
First, SMS is reliable transport. In case message cannot be delivered, message will be hold in SMSC and receivers' HLR would notify SMSC to reattempt the delivery, as fast as recipient is available again.
Second, SMS is globally routeable. You may visit another country on the other side of the planet, and the message will still be delivered to your phone.
And one weird thing comes to my mind. If SMS are really that overpriced, why noone in Telco world announced really cheap SMS plans? They would instantly win huge part of the market. Is that some sort of worldwide cabal?
Not particularly. I've had messages dropped a few times--especially when sending from AT&T to Verizon. I've also had messages delayed a day or more, which was as bad as dropping them.
It's more reliable than some of the old paging systems (some of which didn't do retransmissions), but it's much less reliable than voice, which is its main competitor today.
On another note, here's some cost analysis from 2008 that doesn't appear to have been linked yet unless I missed it: http://gthing.net/the-true-price-of-sms-messages