I'm not disagreeing with you, but I do think there's an allure to things that have been banned or that are illegal. For example, how many young music listeners would want to listen to an album even more after Tipper Gore managed to push through that 'Parental Advisory' warning on the front of albums?
This is not exactly a completely relevant example, but Colorado did see a decrease in teen marijuana use after marijuana was legalized recreationally (granted, it has also recently seen a decrease in teen heroin use, so the legal status may not be directly causal, but I find it interesting nonetheless):
https://www.washingtonpost.com/news/wonk/wp/2017/12/11/follo...
Regarding Bitcoin, one incentive might be positive press coverage - a PR move, so to say, such as when APMEX, the popular online precious metals exchange began accepting Bitcoin in late 2017:
https://www.coindesk.com/major-gold-dealer-apmex-begins-acce...
Many of these cryptocurrencies have non-profit foundations that push for adoption by getting ad-space at major events and pushing for the acceptance of cryptocurrencies in certain companies. Litecoin has the 'Litecoin Foundation' and they managed to get advertising for Litecoin in some UFC events. More often than not, I think partnerships like these make for good PR for both companies involved - here's a piece on why the Litecoin Foundation thought that this particular partnership was useful:
https://litecoin-foundation.org/litecoin-ufc/