When that happens, you don’t always get the result you want, but maybe neither of you gets the results you want. Maybe what ends up happening is some kind of canceling out of your respective powers.
If the power dynamics in the market are diverse enough, people with competing interests and ideologies have various forms of power, then this will happen more often than not and you’ll see power canceling out power more often than you see power effecting the influence of the people that wield it.