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"That's the message they are sending across to people."Which is true.
> "The entire campaign is anti-Google only in nature."
Well, yes. DDG is a search engine. They are targeting their chief competitor, a search engine, in their marketing.
> "It's not this fair and balanced reporting on privacy that you're making it out to be."
Correction: it's not a comprehensive guide to everything online that violates your privacy. But donttrack.us never claimed to be. You seem to be under the impression that the intent for donttrack.us is an entirely selfless, complete, and comprehensive guide. Now, I'm not affiliated with DDG, but it seems absurd to derive that from the site.
The way I see it is: yes, they're targeting Google, but that's not exactly unfair given that Google is DDG's chief competitor. If you were Subway, running attack ads on McDonald's on the obesity angle, why would you waste your breath also ripping apart I Can't Believe It's Not Butter?
Nothing DDG has said is false, nor (IMHO) have they deceived their users by omission. Everything in this campaign is accurate. I simply don't see the outrage.
Now, whether or not the privacy issue is even worth fretting about, or whether using DDG will reverse the tide of privacy destruction that you're exposed to everywhere else, that's another issue entirely. DDG hasn't claimed that switching from Google will fix all of your privacy woes, but what they do claim is that it will fix the privacy violation that Google directly allows. That seems fair enough.