Why Data Is Not the New Oil
truthonthemarket.com
truthonthemarket.com
But important factor to consider is that data without context is probably useless; though you can develop the context over time. Amazon has been collecting data and using it to optimize how to suggest more productsto be bought as a group.
And probably that's why it might the Oil of future; even if we can argue about the statement from both sides.
The reason for Google, Facebook being free is that data is Oil for them. And they are using it the best they can to get more of it.