He was 100% on the money that Noodle Theory was a lot of non-scientific mathematical baloney; a super unpopular position at the time (1996); pretty much the only prominent person in agreement with him was Nobel Prize Winner Phil Warren Anderson, who disagrees with him in many other respects. Ultimately many other writers came out in agreement on this issue at least; Woit and Smolin most notably, though others agreed. At this point I'm pretty sure even the physics establishment is a little nervous about hiring new noodle theorists. He's basically right about stuff like "complexity theory" as well.
I had a couple buddies who were prominent string theorists; some involved in its inception. One in particular retired a very disappointed man.