Should go up tbh - they've shown investors that they value shareholder profits/keeping markets open more over all other considerations (fanbase, PR, not being hypocrites, etc).

Investors know long public outrage lasts.

It’ll take a lot more than a bad PR move to affect their stocks. Call of Duty Modern Warfare drops in a day or so. They’ve got plenty of money making assets, and swaths of fans who don’t care about politics.