I have used octopus and I could have told them that they can't lift-and-shift. The amount of requests the app makes is ridiculous, the way they wrote their database is appalling (actually crazily dumb https://octopus.com/blog/sql-as-document-store). Everything about it would mean they can't scale in the cloud without wasting a ton of money.
"Cloud stuff can be really expensive" - yes if you write dog shit, putting that in the cloud will be expensive.