- People book conference rooms.
- Let people check in and check out.
- Let people book hot desks.
- Manage access for members, hot desks, event participants etc.
- Lots of other stuff.
At some point, the off the shelf software is no good, especially if you're looking to... build a single experience around the world for lots and lots of office buildings under your management! The software will have a lot of other admin and reporting doodads. Especially if you're trying to turn your office company into an everything company. Then the scope goes way up.
You might even start thinking about managing everything because you're a control freak... stuff like central air con control and energy use analytics across all properties... I'm just throwing stuff out there, I've never worked for WeWork.
Does this justify hundreds of engineers? It is so easy to hire more people when you have a massive war chest. Projects begin to justify themselves because you'll need them "soon enough". And if the founder pulls it off, then they're a genius! Or not.