Why is it so hard to get friends and family to listen to music online?

It seems to me that the exact opposite is true. Access to online music through "smart devices" seems ubiquitous to me.

It's so easy to listen to music these days... No more record shops and waiting, maybe people are just worn out from too much bad content, paywalls, and pop-ups...

If you gave me a link to itunes, Id tell you to pack sand. Link me to youtube, or a service like it and I may comply. People have to want to listen, or it has to be at the right time etc.

Well, as indie musicians we battle both algorithms AND apathy... It's hard to tell if we suck or if we're just not showing up... Go easy on us... :P

Same issue here, most of them are hooked to piratebay.