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Having worked in ad-tech for the past 5 year or so, this is a pretty awesome list.

I think that there's still a lot of confusion and opaqueness when it comes to targeting and advertising -- the platforms (GOOG/FB/SNAP/etc.) make it purposefully confusing imo. There's probably some kind of start-up idea here (marketing/targeting for regular folks).

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Just having all the targeting options under one dashboard is already a very significant improvement in the strategy step that any PPC manager must think about.

All the stress and energy spent going back and forth between ad platforms really only favors the installed players.

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