Now we have China which is basketball-mad but the problem is we can't use the carrot of the NBA to entice them towards us as long as the NBA is willing to trade their product under China's terms for a big enough paycheque. The NBA's attempt to paint themselves as a non-participant is totally unacceptable. You either stand for something or you stand for nothing; you don't get to quietly profit from the situation while declaring you have no position. That's the "good people on both sides" argument we rightly called out as total BS.