We are already seeing, for almost 10 years now, a whole bunch of Unintended Consequences of dumb algorithms applied at global population scales.
Just because some people are throwing the phrase superintelligence/singularity etc into the discussion, and terminology being used is inaccurate, doesn't mean we focus on correcting terminology and forget about the issues.
The article is saying too many (serious) people are doing that. And I agree.