Isn't this basically the same with all big corporations these days? If you say unpopular things on your YouTube channel, you will be demonitized.as a way of punishment. In short, either you please big brother, or you will suffer.
OTOH who knows anymore, maybe big corporations do have something to do with it.... it's certainly convenient. If you have money it's rather easy to summon a mob to do your bidding and silence inconvenient people, so they must love this new trend. Also if you have money and power, it's easy to get discretionary, arbitrarily-enforced rules to not apply to you. All these new trends are so much more convenient than the old "due process" thing....
Now if they had got together with other corps, and drawn a line the story might have been different. That said, with each attempt comes learning and the next attempt wont go the same way.
The Chinese aren't immune to pressure (as the tariff wars show) and there are invisible lines in the sand, they can be pushed to step over that will unify opposition and escalate things.
Intelligent protest is about finding those lines.
I do believe we are entering in an age where reputation is going to be much more valuable to companies.
My ISP for 10 years is one that took some strong stances against censorship by doing things like mirroring wikileaks (back when it was cool) os supporting net neutrality.
I kinda put Google in a different basket for years because of their (initial? I think they changed?) refusal to censor search results in China.
And companies who submit to Chinese censorship, I want strictly nothing to do with.