Self-censorship is still censorship. If these companies crater to the least common denominator, then free speech in the West is also doomed. We can't allow that to happen. Putting profits ahead of everything else is a sure way to go broke because it sacrifices quality and every other good for the sake of short-term profit. We saw Disney do this with Star Wars, trying to pander to Asian audiences and failing miserably. Now Disney has alienated their original fan base. Soon, nobody is going to care about anything Star Wars. Disney needs to smarten up.
Every company that thinks they can do business with communists needs to smarten up. Realize that you compromise your ethics completely and whatever short term gains you think you are making are eventually eaten away by the sheer clown world lunacy that is communism. Places like China can never right themselves simply because basic truths are banned from being discussed. How do they then move forward as a society? They don't, they can only move backwards.