Yeah that was it. Reviewing the initial article posted here, it's a different line of research then I was thinking. However it looks like the success rate is still only 60% (when testing on rabbits). The Wiley article on the grant (https://onlinelibrary.wiley.com/doi/abs/10.1111/trf.15427) leaves clues that it's still derived from blood at some point and not entirely artificial.

Still very interesting to see that we are making progress towards creating fully artificial, non-type specific blood that anyone can use in a time of need.