Jim Clifton discussed this theme in his book- The Coming Jobs War. Chapter 7 describes Entrepreneurship Vs. Innovation and how the U.S. is still in the dark when it comes to cultivating enterprisers and successful business models. The biggest predictor of new jobs—-new customers.

Relative to change in your city--

Focus first on finding new customers for your locally based companies. The customers themselves don't need to be local, they could be anywhere.

> https://www.goodreads.com/book/show/12596785-the-coming-jobs...