This is where I stopped reading. How can somebody claim to be on the cusp of disrupting a market when they evidently don't understand the consumer? Nutritional equivalence will not bankrupt the cattle industry.
there is also still the general problem with all processed foods being less healthy than naturally grown foods...
> The cost of proteins will be five times cheaper by 2030 and 10 times cheaper by 2035 than existing animal proteins
This is about more than nutritional equivalence. The meat in a burger is usually the most expensive component so artificial proteins could lead to a reduction in the price of a burger by approximately 5x.
Also, naturally grown food means different things to different people. As mentioned elsewhere in this discussion, much of the naturally grown food we consume now is produced in a vastly different way than it would have been 100 years ago, sometimes to the detriment of nutritional value.
The rise of veganism, mostly on ethical grounds, shows that nutritional equivalence may in fact be a minority concern, and that the ethics of "cruelty-free" eating supercede all nutritional concerns.
It’s easy to see bugs, it’s not so easy to see or ever know the externalities of invisible chemicals.
> there is also still the general problem with all processed foods being less healthy than naturally grown foods...
Yer preachin' to the choir: I'll never eat these franken-burgers for love nor money.
Here we go: https://www.nbcnewyork.com/entertainment/the-scene/Plant-Bas...
> A number of fast-food chains have introduced plant-based meat alternatives in recent months, partnering with meatless companies Beyond Meat or Impossible Foods.
> They are reacting to consumers' increased appetite for those foods: from April 2018 to April 2019, the plant-based retail market has registered 11% growth, according to data published on the Plant Based Foods Association website.
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Or this: https://www.starherald.com/news/nation_world/impossible-burg...
> Impossible Burger debuted on store shelves earlier this month, immediately becoming the No. 1 product sold at some of America’s favorite grocery stores -- and remaining the top performer ever since.
> Since its Sept. 20 debut, Impossible Burger has remained the No. 1 packaged item at Gelson’s 27-unit chain. Since its launch, Gelson’s has sold more Impossible Burger than all types of ground beef from cows, based on both revenue and total number of pounds sold.
> “No one could have predicted this level of pent-up demand for Impossible Burger,” said John Bagan, Gelson’s Chief Merchandising Officer.
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I think we are at the base of the "hockey-stick" curve and that meatless meat is about to eat beef's lunch.
(And don't bother to say "no animals harmed". That isn't an axis that matters to customers of beef.)