> A single charge lasts up to six (6) weeks, based on a half hour of reading per day with wireless off and the light setting at 13. [0]
We were still pretty pissed at the blatant false advertising (a hardcore book reader reads for only a half hour a day!?!), but moving forward, she keeps the device in airplane mode 95% of the time, only turning it off to download whatever new book she just bought. It increased to at least 2-3 weeks after that, instead of a single week.
[0] https://www.amazon.com/Kindle-Paperwhite-Waterproof-Storage-...
Comparing new WiFi model to new 3G model, out of airplane mode, the 3G drains about 2x to 3x faster than WiFi model.
You can keep the display of the kindle on for hours at a time with minimal drain
Of course, modern e-readers have a backlight. Though you can never fully turn it off, at least on my first-gen Paperwhite, which is unfortunate.