I typically like having less apps on my phone rather than more. This feels like when Facebook spun off Messenger, I just stopped using it on my phone
Personally I don't care about app count, I'm just not a huge fan of when companies spin features off as products unless it makes total sense. I think it does in this case, it looks like a crossover of Messenger and Instagram that reminds me of Snapchat when it was just a sexting app.
From a separate point of view: I was super happy when Messenger was spun off so I could delete Facebook from my phone.
I m surprised they didnt just launch a phone for it.