I can't tell if you're trying to purposefully obfuscate / be antagonistic right now, but I'm going to give you the benefit of the doubt.
The Information article you cite, explicitly says itself that this increased revenue comes from "a wave of Chinese tech companies buying ads outside China to promote products like the TikTok video app and the Alipay mobile wallet".
Are you trying to imply that the actions of any Chinese company should be assumed to be an extension of the central government's? I mean, I suppose you could argue that. But otherwise, all this represents is a company with an international presence buying ads to advertise their product/service.