Before last year it was basically just Tesla and a few token cars e.g. Leaf in the electric vehicle space. Now every car company is jumping in and any detractors e.g. BMW CEO are being swiftly moved on.
And so Tesla is now competing against the most highly capitalised, profitable and experienced companies in the world. Porsche Taycan is based on every review the best EV car money can buy. VW has the ID.3/ID.4 coming out shortly which look seriously good and they have plans for 70 models to be released in the coming decade. You have startups like Rivian which are attracting significant outside funding and disrupting segments. And at the cheaper price points you have dozens of Chinese manufacturers entering the fray.
Tesla is about to have the fight of their life and all while they are losing hundreds of millions each quarter.