When I say robotic I'm not referring to the reptitiveness of the work.
I'm talking about the singularity of focus and mind founders often posses for things that are utterly mundane. Making an energy bar is surely exciting at first. Creating recipes, working out deals to sell them, building a brand.
But at a certain point your energy bar is about as good as any other. And it tastes as good as any other. And your branding is as good as any other.
And the only thing that really differentiates you is how well you can wedge your prybar into the market. That work is really mundane but there is a type of person that thrives doing that.
I've known a few people in this situation and many of them are like this guy. When the struggle is over, the mission is achieved and they just kind of shut down.
They've spent so much time obsessing over how to sell a freaking energy bar that they've never developed themselves or their passion.