My theory is that the people buying the energy bars prefer that they taste like shit to make themselves feel more hardcore about whatever dieting philosophy du jour they abide by.
I've not come across a single protein bar that tastes good - I'd rather make a smoothie ( not convenient I know!), or why not just eat jerky ( not vegan/vegetarian-friendly, but for the meat-eaters there are some awesome flavors out there!).
I can believe that, IIRC research shows that placebos work better if they taste bad (also if they're red?).
they are a good snack right before you lift weights ... they do taste like shit but who cares
Business idea: rX bar that doesnt taste like shit.
Most of those involve adding copious amounts of sugar to make the bars taste bearable. This, of course, has other health negatives. I've seen protein bars with 50+ grams of sugar in them!
I mean, RxBars are full of dates, which are basically pure sugar.
Cut out three of the ingredients from each bar.
4 Cashews, No BS
1 Egg, No BS
2 Dates, No BS
Why not just drink a protein shake straight up mixed with water then? More protein for a lesser amount of carbs.
i guess for me it's just easier to buy an rx bar on the way to the gym. i also do not like consuming protein in liquid form
I happen to like RxBars quite a bit and was upset when they had to do that peanut-allergy-related recall a few months ago. My palette is probably unsophisticated but the taste of dates dominates the flavor and I don't mind that at all.