It was incomplete and useless device so it didn't go well. However, Microsoft didn't give up. After three iterations Microsoft finally made Surface Pro 3, which was the first useful Windows tablet with a cleverly designed keyboard and a great 3:2 ratio screen. The surface line finally took off and third-parties began to make "surface-like" products since then.
Microsoft is not like Apple. They don't make perfect products at the beginning, but they eventually nailed it after some iterations (I know they still have software issues though.) So I will wait and see what Microsoft will make in the next generations.