If I was a digital agency/consultancy, I'd snap this up. I think it would be fairly easy to fork and customize for big brands that want to do Facebook promotions, reviews, focus groups, etc.

"Tell us your 3 favorite items at Applebee's ..."

"Thanks for trying the new filet mignon chalupa at Taco Bell. Describe it in 3 words ... "

"What 3 things are most important when choosing your next car? ..."

(I'm sure someone more creative could do better, but you get the idea)