Naming Your Startup

> But then there’s Mint, a pretty name conveying no information that nevertheless got acquired for $170m by dinosaur giant Intuit.

...LOL! That's the worst example ever. Mint has plenty of money related meaning. Mint is green. Money is green. A mint is an industrial facility which manufactures coins for currency. I could go on...

I make my co-founders lock themselves in a conclave for days on end until we agree upon a name, and when that is done, white smoke billows out my chimney to signal the masses that a name has been chosen to represent my site on Earth. There might also be wine, and lots of praying that our idea will work :)