OMG, I thought how much money is this company losing because their website intentionally disables a built in feature!?
Only asking because it’s a friend’s site and I helped him build the quote modal which you currently can’t zoom.
I guess they won't know what business they're losing 'cos they won't know people are leaving the site because of that specific issue.
If they're on the ball, their tracking might be good enough that they can see people leaving on that step and try to zoom in on that problem area.
If they're really good, they might spot they get no sales from users with a certain resolution and try it out for themselves.
Very odd.